SEO Audit - Chennai SEO Consultant

Digital MarketingContest 2012 - DMC

noreply@blogger.com (Kamal Chandran) — Wed, 14 Mar 2012 13:15:00 +0000

Access my new blogger blog created for a specific purpose... "2012 digitalmarketingcontest" at http://digitalmarketingcontest2012india.blogspot.com/ .

Mobile Website SEO | How to SEO for Mobile Websites

noreply@blogger.com (Kamal Chandran) — Sat, 30 Apr 2011 06:24:00 +0000

Increasing usage of mobiles has created the necessity for the creation of mobile websites.

The starting point to commence the work on mobile websites is “what most people are yearning for.” Sensing that requirement I have tried to put together the collage of mobile websites creation and Search Engine Optimization tips.

First and foremost important criteria to begin with is to develop the site in any of the below mentioned markup languages.

After developing your website you can test and validate your site for mobile friendliness.

Here are the Mobile site validator tools –

Now the next step.

Would you not like to see how your mobile site’s looks on a real phone screen? Try using the below mentioned emulators to find out how your mobile site appear in the tiny screens of different phones.

Phone Simulator (Openwave)
Mobile emulator (.mobi)
i-mode emulator (DoCoMo)
User-Agent Switcher (Firefox plug-in)
wmlbrowser (Firefox plug-in)
XHTML Mobile Profile (Firefox plug-in)

Let’s unfold the Search Engine optimization work at this juncture; it’s all the same except some changes.

Create short Titles and Meta descriptions
Create short URLs
Configure your website to make it accessible to all mobile User-Agents and Google Mobile-Bot.
Create a mobile sitemap and submit to Google via webmaster tools, and also submit to Yahoo and Bing via their webmaster tools.

Sample Business Case for Purchasing SEO Tools

noreply@blogger.com (Kamal Chandran) — Thu, 28 Apr 2011 11:31:00 +0000

Business Case for Procuring New SEO Tools

I. Executive Summary:

This business case recommends the Purchase of SEO tools listed below.

SEOMoz Tools (http://www.seomoz.org/tools)
Web CEO

Having these tools in AdvertisingAxis not only saves time for the SEO professionals but also assists them to measure and improve the performance of the websites. These tools facilitate creation of proposals and facilitate effective management of active SEO projects.

II.Business Opportunity:

Discovers the missing opportunity for the esteemed clients and equips the SEO professionals to capitalize on the opportunity to increase the performance for the client websites.

Instead of spending more time on checking the performance of websites manually, the resources can use this tool and save their valuable time.

III.Alternatives:

WebCEO
SEO Elite
Web Position
IBP
SEMRush
SEOMoz Tools (http://www.seomoz.org/tools)
CompetePro

IV.Benefits:

For Preparing Proposals -

Whenever we embark on preparing a proposal, the first and foremost important thing is to check the visibility of the website in top search engines for the target business keywords.

Manually checking the visibility of the websites for the collection of identified business keywords requires triggering the keywords one by one in top three search engine viz. Google, Yahoo and Bing. By the time we identify the keyword for which the website is not ranking it would have consumed us lot of time. The tools listed can seamlessly identify the opportunities the client has been missing so far after the input of the basic details by the SEO professional. This not only saves us time, but also provides us the details of the missing opportunities which we can capitalize to WIN projects.

For Checking the Performance of the active projects -

Present detailed view on the current performance of the website and unfolds suggestions to improve the performance from here.

For AdvertisingAxis, these tools provide a dual opportunity; not only provides assistance in creating proposals but also helps us to manage the active projects by regularly tracking and updating the performance of websites.

V. Costs:

WebCEO - $499 per License

SEOMOZ Pro Elite - $499 / Month

VI. Recommendations:

The business case recommends purchasing both the tools namely, WebCEO and SEOMOZ Pro Elite for easily gauging the performance of performances and recommend highly valuable suggestions.

Enhance your Website Performance using Google Webmaster Tools

noreply@blogger.com (Kamal Chandran) — Thu, 28 Apr 2011 06:30:00 +0000

Google webmaster tool is a fabulous tool to lift your website at par with the standards of a Google’s expectation of how a site should be.

With the website master tool you can -

See the number of pages existing in Google index
Provide insights about any crawling error encounter by Google bots
View the keywords your website is ranking for
Understand who links to you
& many More..

Creating a webmaster tools account is very simple and free for all.

Add your site towebmaster tool, verify the site ownership & enjoy the rocking features gifted to you to improve your website performance manifold in Google.

Google Buys and Penalizes a Price Comparison Site

noreply@blogger.com (Kamal Chandran) — Wed, 09 Mar 2011 05:16:00 +0000

Google tells the world, the practice of “unethical techniques” will not be entertained, even if the property is owned by Google.

Here is the piece of fact.. Google Bans Itself Again By Banning BeatThatQuote.com .

Check out my new blog My Site Ranks First in Google

noreply@blogger.com (Kamal Chandran) — Sun, 26 Sep 2010 11:08:00 +0000

Check out my new blog http://siteranksfirstingoogle.blogspot.com which was created to participate in an SEO contest.

The first post was made with the intention to rank for the following keyword "My Site Ranks First in Google." But the subsequent posts I made did not have the same mission in mind. Thought of posting something useful to users and segmenting it for easy navigation.

Please glance at my new blog and also subscribe to it to get the latest updates.

Google Caffeine Improves Google's Indexing Infrastructure

noreply@blogger.com (Kamal Chandran) — Wed, 09 Jun 2010 10:11:00 +0000

Google's indexing infrastructure is supercharged with Caffeine.

Google gave a hint on Caffeine during last november and now it is LIVE to the world. “Whole new web indexing system” is how Google calls this and says Caffeine is 50 percent fresher than its last index. Caffine speeds up the process of indexing, within seconds after the content is crawled it is searchable in Google!!!!!

Both Publishers and searchers benefit from Google Caffeine. Publishers intent to get the content across to the searchers instantly is granted by Caffeine, the supercharged indexing infrastucture. Similarly the searchers desire to get fresh content is also fulfilled. Having said this please note that there is no change in the ranking algorithm here and also do not think that the crawling speed has increased.

The earlier Indexing process was like this

Google bot crawls web pages --> Process them by extracting content, anchor text, external links etc. and then determines about the kind of pages, ranking etc. and add them to the index - the query handler retrieves the data when some one queries. The crawling and indexing happens as a batch by batch process and time for making the pages LIVE is more here.

But with the launch of Caffeine the indexing process is simplified and it happens like this

Google bot crawls the page and process the web pages through the whole indexing pipeline and makes it LIVE at a quick pace.

Thanks & good luck to Google Caffeine from my side.

Google "Mayday" Update - Alogoritm Change Affected Long Tail Keywords Ranking & Traffic

noreply@blogger.com (Kamal Chandran) — Tue, 08 Jun 2010 05:07:00 +0000

Google makes an algorithm change on May 2010. This change in Google algorithm is coined by Webmaster World as “Mayday” update.

Matt cutts said that this change would affect long tail keyword ranking. Low quality sites getting traffic through long queries will find a sharp dip in their traffic. High quality sites asusual thrives and remain unaffected by the “Mayday” update.

Inner pages of large websites without value added content and backlinks are the worst affected ones. We find lot of dynamic websites ranking for inner pages having very less content / no content. These kind of pages ranking well for long tail keywords gets the beating from Google's ranking stick.

By making such an update Google consistently works towards providing high quality results to it users world wide. There is no wonder why people prefer using Google to find the products / servcies / information / anything they are looking for. Every one who uses Google gets the relevant high quality results they are looking for.

It might not be a good news for SEOs who toil hard to promote their client websites which is not having a high quality in the eyes of Google. But nevertheless it is job of ethical SEOs to improve the quality of websites they SEO.

Email from Google Ad Manager DoubleClick for Publishers (DFP) Small BusinessTeam

noreply@blogger.com (Kamal Chandran) — Tue, 23 Feb 2010 06:45:00 +0000

Hello,

Since Google's acquisition of DoubleClick in March of 2008, you may have noticed a number of significant improvements to Google Ad Manager designed to make managing your inventory and ad operations faster and easier. The new Inventory and Admin tabs are just a few such enhancements and there are many more on the way. These innovations were made possible by listening to your feedback and building upon the strengths of Google Ad Manager as well as technology and insight from DoubleClick's publisher suite.

Today, we announced our next generation publisher ad serving platform, the new DoubleClick for Publishers (DFP) from Google, which further leverages the combined strengths of Google and DoubleClick. As part of this announcement, we're excited to let you know that all of our Google Ad Manager publisher accounts will be upgraded to DFP Small Business. This is the next generation of Google Ad Manager, bringing you many of the features you have requested like a complete, open Web Services API and a completely overhauled user interface that is even easier to learn and faster to use.

Over the next few weeks, we will upgrade your Google Ad Manager account to DFP Small Business automatically. You'll see the new names and logos and also benefit from redesigned trafficking workflows designed to make campaign management more intuitive and efficient. Similarly, the Google Ad Manager Help Center, User Forum, and other additional resources you enjoy will be re-branded to DFP Small Business.

As a DFP Small Business user, you'll still be able to sign in with the same username and password you use today, and your ad delivery and account data will be unaffected by this change.

In order to prepare for the upcoming changes to your Google Ad Manager account, we've prepared a set of online materials to help you get ready:

Familiarize yourself with the new DFP Small Business website which will be replacing the Google Ad Manager website.
Get a quick overview of the upcoming trafficking improvements and watch videos demonstrating the changes.
Attend our DFP Small Business web seminars to get an overview of these changes.

Thanks again for your support, and we look forward to our continued partnership.

Sincerely,
The Google Ad Manager (DFP Small Business) Team

Shadow Domains for SEO Rankings/ Beware of SEO Companies

noreply@blogger.com (Kamal Chandran) — Mon, 02 Mar 2009 10:43:00 +0000

Beware of SEO companies using their own shadow domains to boost the performance of client websites. Shadow websites lead/redirect the visitors to client websites.

Things are certain to look good until the clients relationship with the SEO company prevails. Once the relationship is ruptured the SEO company would remove the redirect set to the client website from their shadow domain and point it to their new client website. This new client could be the competitor for the former client.

Well, the poor client who has actually paid for the SEO company will loose the value of the shadow website link gained so far and ultimately their website performance will dip.

Website owners using the services of SEO companies should be aware of this situation!

Reference URL:
http://www.google.com/support/webmasters/bin/answer.py?answer=35291

Online Fax Vendors Comparison/ Internet Fax Products SEO Competitor Analysis

noreply@blogger.com (Kamal Chandran) — Thu, 26 Feb 2009 11:43:00 +0000

Send you fax through online!Forget sending your fax over the fax machine...

Using online faxing tools you can send your fax online in a secured way!

Find below the screenshot of best online fax vendors in the market.. and subsequently after the screenshot you will find a link to download the online fax competitor analysis spreadsheet for SEO.

Download Online fax competitor analysis spreadsheet

SSL Competitor Analysis/ SSL Certificates Competitors

noreply@blogger.com (Kamal Chandran) — Thu, 26 Feb 2009 11:11:00 +0000

Competitor analysis for SEO is very crucial for the success of your website. Without knowing who your competitors are and what tactics they adopt to market their website to search engines search engine optimization cannot be performed successfully.

Here is a complete SEO competitor analysis of SSL vendors. The SSL vendors furnished in the list are real stalwarts in the SSL Industry.

Download SSL Competitor Analysis Spreadsheet.

New Canonical URL Tag & its Uses- The Great Invention

noreply@blogger.com (Kamal Chandran) — Mon, 16 Feb 2009 15:24:00 +0000

Wow! what an agreement among Google Yahoo and MSN.. my hearty applause for the invention of canonical tag!!

With the advent of the canonical tag all the worries about duplicate urls vanish in thin air. To denote the web pages as duplicates but also to secure the search engine metrics associated with the URLs the only weapons search marketers had before this invention was 301 redirect. Now search marketers have a very simple way of labeling duplicate urls and also to pass on the valuable search engine metrics to the preferred URL.

Here is the simple way of informing search engines about the preferred url and the duplicate urls associated with it.

Add the following link tag to the head section of your duplicate URLs to inform Google, Yahoo and MSN about your preferred URL.

Specify your preferred url within the head section of duplicate pages using the Canonical link tag. The search engine metrics value associated with the duplicate urls will get transferred to the preferred URL.

Canonical URL tag is a excellent invention. Search engines and search marketers mutually benefit from this useful canonical URL tag. Search engine spiders now have a better way of finding duplicate urls and crediting the preferred URL with all the benefits gotten by its duplicate urls.

References:

http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html

What is Keyword Research?

noreply@blogger.com (Kamal Chandran) — Sun, 15 Feb 2009 09:43:00 +0000

Keyword research is the life blood of Search Engine Optimization aka SEO.

Just adding keywords to the website without doing a keyword research is like sowing seeds in sterile land. The basic purchase of keyword research is to find out what keywords people are using to find your related products or services. Keywords suggestion tools render handy insights about the search behavior of people.

Tools like Google keyword suggestion tool, Word tracker, Keyword discovery etc. can list out keywords people are search for to reach the websites of you related products or services. Having those keywords in the web pages and executing the SEO techniques will increase targeted traffic to your website. High competition for the researched keywords would delay the keyword ranking process. Even then good SEOs can make your websites rank for high competition keywords by employing white hat SEO techniques in a systematic way.

What is LSI (Latent Semantics Indexing)?

noreply@blogger.com (Kamal Chandran) — Sun, 15 Feb 2009 08:08:00 +0000

The increasing use of keyword density has paved way for the powerful LSI(Latent Semantic Indexing). LSI helps GOOGle, the search engine giant to distinguish the web pages having the keywords repeated several times in them from the web pages having the keywords that relates well with each other. LSI conceives natural & synonymous relationship between words.

Google thought it is of utmost necessity to incorporate LSI technology to decide on the keyword ranking. Google purchased the LSI technology from Applied Semantics. The same technology powers Adsense which works on contextual targeting.

Quintura tools assists Search Marketers for finding out related keywords for their target keywords.

Useful Links:

http://www.seobook.com/archives/000657.shtml
http://en.wikipedia.org/wiki/Latent_semantic_analysis

Verisign SSL Keyword Ranking Report

noreply@blogger.com (Kamal Chandran) — Tue, 20 Jan 2009 15:17:00 +0000

Search Marketers working with SSL certificate developing and selling companies would find this post very useful. Verisign is one of the stalwarts of SSL security market.

I have compiled a keyword ranking report for Verisign SSL. The keyword report showcases the keyword ranking and the web pages for which it ranks in Google search engine.

Search marketers can download the report from the below given link.

Verisign SSL Keyword Ranking Report

Grand Office Pongal Celebrations at Comodo India Office

noreply@blogger.com (Kamal Chandran) — Thu, 15 Jan 2009 17:21:00 +0000

Pongal was celebrated in a grand manner at our Comodo India Office located in Nandanam, Chennai.

Read the entire write-up about the office Pongal celebrations by clicking on the below links.

1) Pongal Celebration
2 Office Pongal Celebrations

Guide to Drive Targeted Traffic to Website

noreply@blogger.com (Kamal Chandran) — Mon, 22 Sep 2008 10:48:00 +0000

People who are serious in their online business certainly would seek targeted traffic to their website.

Targeted traffic will render online business an excellent conversion ratio. Below are the ways to bring in targeted traffic to your website.

1) Article marketing will fetch your fantabulous traffic to your website. Write articles about your products or services and submit it to best article directories like EzineArticles, GoArticles, Buzzle, the American Chronicle, ArticlesBase, and SearchWarp.

2) Submit you website to Web 2.o sites like delicious.com, digg.com, squidoo, Hubpages, Zimbio, Gather.com etc. Make use of Autoposter.com to automate submissions to more than 50 social bookmarking websites.

3) Submit your PDF ebooks to Scribd eSnips, DocStoc, Calameo, Issuu, Yudu, FreeIQ and
ButterflyReports. You can get a comprehensive list of ebook directories here.

Also convert you ebooks to exe files and submit it to umpteen software directories. Download WebsiteZip packer, a free masterpiece tool and convert ebooks to exe.

4) Create blogs and update them regularly to receive fair amount of traffic.

5) Submit your posts to blog carnivals. Blog carnivals is a compendium of blog posts on a particular subject.

6) Create a TV station on the internet by accessing UStream TV .

7) Market your website through forums. Tag your website within your signature in forum.

8) Create videos and submit it to best Vlogs using a software called TubeMogul.

9) Submit you website to the relevant industry verticals.

Chennai SEO Professionals

noreply@blogger.com (Kamal Chandran) — Sun, 07 Sep 2008 14:20:00 +0000

Chennai, the capital of Tamil Nadu, is a hub of skilled search engine optimizers. The newly emerging online marketing firms in the city have an abundant talent pool of SEO professionals or SEO companies to rely on.

Search engine optimization is the art and science of creating or modifying search engine friendly web pages. Search engines would inturn reward the webpages by gifting top positions in their search pages. Online companies having their website ranking in the first page of search results for their industry top keywords would be getting good volume of visitors looking for their products or services. Link:-Read Easy Steps for Search Engine Optimization

Search engine optimization is essential for online companies to sustain and mature in this highly competitive internet market. Search engine optimizers help online organizations to reach the height of success or zenith of success.Chennai has got a heavy population of search engine marketers. The rising number of online companies are fortunate to have so many high quality SEO professionals in their city. Link:- Read SEO Tips to Optimize Website

Seven Easy Steps for Search Engine Optimization(SEO)

noreply@blogger.com (Kamal Chandran) — Sat, 19 Jul 2008 07:17:00 +0000

Search Engine Optimization Aka SEO determines organisations online business success or failure. In this complex internet world the success or failure of websites is directly connected to its presence in major search engines. Crafting a website according to search engine guidelines and making it a real search engine friendly site is indispensable for the ultimate success of website in the internet marketing arena.

Five advantages of Search engine optimization(SEO):

1) Positioning websites in top spots in major search engines for top keywords.

2) Driving targeted traffic to websites.

3) Initiate the selling activity before prospects enter the website

4) Create brand identity and awareness.

5) Improve conversions.

Seven Steps involved in SEO:

1) Market Reasearch.

2)Researching your keywords.

3)On-page optimization.

4)Off-page optimization.

5) Carefully planning and executing the site structure.

6) Enhancing brand image.

7) Viral Marketing.

1) Market Research:

If you are already running a business, do a market research on your competitors. Find out the offers provided by your competitors, compare the features with your products and see where you are missing out in the competition. Once you find out the extra edge your competitors are basking on, try to include the similar kind of features in your product. Introducing new features by foreseeing is where the market research gains its importance. I believe SEOs should give an outline to their management of the above stated research work even though this is just a minute part of their work.

SEOs should conduct another type of market research which carries greater importance and a core part of their job. SEObook has got a wonderful tool called SEO for FireFox facilitating easy market research. This tool provides the following information.

1) Age of website.

2) Page rank offered by Google.

3) Count of the inbound links.

4) Education sites links.

5)Government website links.

6)Social bookmarkeing sites links.

7) Major directories links.

The good thing about this tool is it renders all the above stated information in the search engine result pages(SERPs).

2)Researching your keywords:

I recommend the below mentioned tools for your keyword research. These keyword suggestion tool will help you in finding out what people are actually quering in the search engines.

1) Google Keyword suggestion tool
2) Wordtracker keyword tool
3) Overture keyword tool
4)SEO Book Keyword research tool

By finding out the what people are searching for you can understand the value of keywords. Keyword popularity is determined by the search volume of the keywords. Find out the keywords related to your industry by keying in your industry related keywords.

You can also get keyword ideas by checking your webserver log files, through web analytics tools, browsing through competitors websites etc.

3)On-page optimization

Click On-page optimization link for more information on this.

4)Off-page optimization

Optimizing the website away from the website is known as Off-page optimization. Get links from directories, classifieds, search engines, social bookmarking websites, forums, blogs etc. for improving your page rank and keyword rankings.

5) Carefully planning and executing the site structure

This step is inevitable in SEO process. Site structure has to be planned well in advance before implementation. This should be at par with the keywords found through research.

1) Categorize your website in to different categories/sections
2) Carry out perfect Cross linking
3) Do not have orphan pages
4) Have your keywords in the anchor text

6) Enhancing brand image

Creating online communities and advertising would help you in gaining brand image. Advertising your website through Google adwords would aid you in raising your brand image.

7) Viral Marketing

Spreading your products or services information across the internet is called Viral marketing. Opening a compelling topic could fetch you umpteen replies.

Good luck for your SEO venture.

Adwords Consultant Website Optimization India

Latest SEO Tips to Optimize New Website

noreply@blogger.com (Kamal Chandran) — Sun, 13 Jul 2008 02:45:00 +0000

Search engine optimization is art and science of engineering or re-engineering websites and seeking quality backlinks from other websites to gain top rankings on best search engines.

Search engine optimization is undoubtfully the cheapest technique for online promotion but getting top rankings for high search volume keywords having stiff competition in SERPs is a difficult task. Even though I tell you that SEO is not an easy task there are ways to achieve your desired website ranks in SERPs. Getting an experienced SEO practitioner to SEO your website can do wonders for your search engine ranking. Receiving advice from an experienced SEO campaigner can also assist you in devising the steps to SEO your website.

SEO engineering is formidable to increase targeted traffic to website. Once you know "how to optimize a website" and "implement the SEO tactics" the traffic to your website would increase. Read my Tips to optimize a new website. If you have a new website, it is like a new born baby, and adequate attention has to be shown in order for the website to grow well among the other established websites.

On-page optimization and off-page optimization are crucial wings of website optimization. To get good ranking in google and other major searchengines, on-page and off-page optimization have to be carried out simultaneously. This is a "rule of thumb."

On-Page optimization: On-Page optimization is engineering or reengineering the on-page factors of a WebPages to make the WebPages rank for a particular keyword/keyword phrase. Otherwise On-page optimization is making the path easier for the spider to index a page and to make them understand which keywords you would like to rank for a webpage.

Off-page Optimization: As the name conveys off-page optimization is working away from the websites for gaining quality back links to the website. Google gives foremost importance to back links. Backlinks can be compared to votes a politician gains in an election, if more people votes on him, higher is the success percentage to win the election. Google counts on the number of backlinks as well as the popularity of the backlinks. The importance of the backlinks is gauged by the page rank the websites are holding. Gaining more back links through directories, search engines, classifieds sites, social bookmaking sites, forums, articles, blogs, writing reviews etc. have to be started right away from the inception of a website.

Carrying out on-page optimization for a website: Analyze and understand the targeted keywords for your website. To know whether prospect will visit my website, the keywords have to be chosen wisely. There are wise tools which can tell you which are the keywords people are using as a "search query" most of the times when they browse through the search engines. Keywords suggestion tools can assist you in conducting a research to know which keywords would work for you in terms of getting targeted traffic.

Some of the top keyword suggestion tools are listed below:

Google AdWords Keyword Suggestion Tool
Wordtracker Free Keywords
SEO Book Keyword Suggestion Tool
Keyword Discovery
Microsoft Keyword Forecast

Other keyword tools which you could make use of:

Quintura
Google Suggest Tool
Wordze
Google Sets
adCenter Labs tools
Google Trends

Optimizing your website for the keywords found through keyword research will increase targeted traffic to your website. You can very well target those keywords for your website, but the issue here is high search volume keywords often have high competition.

Do you think a website can easily rank for this tuff keyword? I meant keywords having high volume and high competition? Yes, you can rank for these difficult keywords within 5 to 6 months time once you establish your sites with long tail keywords surrounding the target keywords. Most importantly find and optimize keywords with high search volume and low competition, doing this can make you rank quickly and attract more traffic.

Having identified the target keywords work on the following website on-page optimization techniques:

1)Webpage Title
Title plays a significant role in on-page optimization technique. Having your target keywords in the title should be you first step in on-page optimization process. A strong Title is like an efficient sales representative for your webpage. A visitor finding your website in search engine result pages would consider your title for making a decision whether to step inside your webpage or not. So be wise in setting up a title for your webpage.

2)Meta Description
A snippet of information appearing on search engine result pages beneath the webpage title. Meta description tag should be well utilized to make the searchers understand in short about the webpage. Meta descriptions assist webpage titles in pulling the prospects to the WebPages. Try this Meta Tag creator Tool.

3)Meta Keywords
Though search engine do not give that much importance to meta keyword tags which they gave earlier, it is always better to have it in WebPages. I am sure you must have heard the proverb "something is better than nothing" :-)

4)H1 to H6 tags
Header tags facilitate creation of pages or subject headings. H1 is a larger headline and H6 is a smaller headline. Search engines give good amount of importance to H1 tags. Have your target keywords in H1 as well as H2 tags.

5)File Name and Directory Structure
Naming your files with your target keywords and having keywords in your directory names would be beneficial.

6)Alt tags
Alt tags are alternative tags for images in a WebPages. People who turn off their graphics in their browser to get the pages loaded quickly can apprehend about the image by reading the alternative text in the placeholder of the images. This would aid the search engines and blind persons to understand what the image is all about. To spot the ALT tags hover your mouse pointer above the images to see a text box over the image. Having ALT tags would give you an extra push in search engine ranking.

Take your actions now to optimize a new website and reap your benefits. Be patient, don't be in a hurry, and lay down a strong foundation by practicing perfect on-page optimization and off-page optimization techniques. You will be rewarded within few months of time.

Fore more information read secrets of website optimization.

Adwords Consultant Website Optimization Tips

Create your Media Plan with Google Ad Planner

noreply@blogger.com (Kamal Chandran) — Mon, 07 Jul 2008 06:53:00 +0000

Today I received an invitation from Google for accessing "Ad Planner," a free media planning tool.

I was wondering how this tool would be helpful, in pursuit of the answer I rushed to access the "Ad Planner" account. I logged inside and saw the olympian features the tool has under its possession.

The highlight of the media planner is 'begin research' feature which portrays the traffic statistics of websites information. You can search for websites relevant to your audience. The vital information rendered by google for each website is furnished below.

1) Unique visitors, Country reach and Page views are assembled under Summary heading.
2) 'Sites also visited' and 'keywords searched for' are tacked together below "Visitors of website." 3)'Visitation history' gives out the daily unique visitors history.
4) Gender, age, education, household income information are exhibited beneath 'User demographics.'

Selection of websites for advertisement is made easy through "Google Ad Planner." I am sure you are excited to try your hands on the fabulous Ad Planner tool. Sign up for Ad Planner and Google will send you the invitation for creating your media plan.

Adwords Professional India Website Optimization India

Banned from Google; Submit a Reconsideration Request

noreply@blogger.com (Kamal Chandran) — Sat, 05 Jul 2008 13:11:00 +0000

I would like to throw some light on submitting a reconsideration/recinclusion request to Google. Below are the ways to follow.

1) Do a thorough check on crawl errors by logging into Google webmaster tools. Fixing all those errors should be your immediate work.
2) Check for any site issues in your webmaster tools "message center." Follow the suggestions for fixing the site issues if you have any.
3) Scan the webmaster guidelines to see if you have done anything that do not comply with Goolge guidelines.
4) Now if you feel that everything is perfect on your website and it is 100% Google webmaster compliant, submit a reconsideration request via Google webmaster tools.

Site back and relax...........Google would be taking you website into its database once again.

Google Changes the Definition of Cloaking

noreply@blogger.com (Kamal Chandran) — Fri, 04 Jul 2008 10:53:00 +0000

Google do not consider the following content delivery methods as Cloaking.

1)GEO location
2)First Click Free
3)Javascript replacement
4) URL rewriting
5)Landing page testing

1)GEO location
GEO location is the process of showing content based on users geographic location. Google themselves do it, the result of a query in google.com from USA would be altogether different from a query from some other country.

2)First Click Free
Searchers accessing a page from google.com can read the content without needing to register in the website or making a payment.

3)Javascript replacement
Rendering information through Javascript technology to non-Javascript capable users is not cloaking in the eyes of google.

4) URL rewriting
Removing unwanted parameters from dynamic URLs is not regarded as cloaking.

5)Landing page testing
Webmasters and marketing personnel are free to any kind of website testing methodologies like A/B testing, Multi-variate testing etc using webpage optimizer tools. Google offers the best website optimizer tool for free.

Adwords Consultant Website optimization India

Google's Recommendation for Hiring an SEO

noreply@blogger.com (Kamal Chandran) — Tue, 01 Jul 2008 16:49:00 +0000

First we will start with what is SEO?

SEO is an abbreviation for 'Search engine optimization.' Search engine optimization is the process of following the search engines guidelines for optimizing websites with the motive of making the websites rank in SERPs for the intended keywords. The basic need of a successful online business is the ability of its websites to rank well in search engines. Search engine optimizers play a major role in shaping the websites career in major search engines.

Now we will see recommendations of Google for hiring an SEO below.

1)Reviewing and providing recommendations on your site content or structure
2)Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
3)Content development
4)Managing online business development campaigns
5)Keyword research
6)SEO training

Google has given out the questions to ask an SEO. They are

1)Can you show me examples of your previous work and share some success stories?
2)Do you follow the Google Webmaster Guidelines?
3)Do you offer any online marketing services to complement your organic search business?
4)What kind of results do you expect to see, and in what timeframe?
5)What's your experience in my industry?
6)How long have you been in business?

Read google recommendations on SEO.

Adwords Consultant Website optimization India