Access my new blogger blog created for a specific purpose... "2012 digitalmarketingcontest" at http://digitalmarketingcontest2012india.blogspot.com/ .
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Mobile Website SEO | How to SEO for Mobile Websites
11:54 AM
Kamal Chandran
Increasing usage of mobiles has created the necessity for the creation of mobile websites.
The starting point to commence the work on mobile websites is “what most people are yearning for.” Sensing that requirement I have tried to put together the collage of mobile websites creation and Search Engine Optimization tips.
First and foremost important criteria to begin with is to develop the site in any of the below mentioned markup languages.
After developing your website you can test and validate your site for mobile friendliness.
Here are the Mobile site validator tools –
- Mobile-friendly XHTML Validator (W3C)
- Mobile-readiness checker (.mobi)
- mobileOK Basic Checker (TAW)
- WuRML (shadowplay.net)
Now the next step.
Would you not like to see how your mobile site’s looks on a real phone screen? Try using the below mentioned emulators to find out how your mobile site appear in the tiny screens of different phones.
- Phone Simulator (Openwave)
- Mobile emulator (.mobi)
- i-mode emulator (DoCoMo)
- User-Agent Switcher (Firefox plug-in)
- wmlbrowser (Firefox plug-in)
- XHTML Mobile Profile (Firefox plug-in)
Let’s unfold the Search Engine optimization work at this juncture; it’s all the same except some changes.
·
- Create short Titles and Meta descriptions
- Create short URLs
- Configure your website to make it accessible to all mobile User-Agents and Google Mobile-Bot.
- Create a mobile sitemap and submit to Google via webmaster tools, and also submit to Yahoo and Bing via their webmaster tools.
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Sample Business Case for Purchasing SEO Tools
5:01 PM
Kamal Chandran
Business Case for Procuring New SEO Tools
I. Executive Summary:
This business case recommends the Purchase of SEO tools listed below.
- SEOMoz Tools (http://www.seomoz.org/tools)
- Web CEO
Having these tools in AdvertisingAxis not only saves time for the SEO professionals but also assists them to measure and improve the performance of the websites. These tools facilitate creation of proposals and facilitate effective management of active SEO projects.
II.Business Opportunity:
Discovers the missing opportunity for the esteemed clients and equips the SEO professionals to capitalize on the opportunity to increase the performance for the client websites.
Instead of spending more time on checking the performance of websites manually, the resources can use this tool and save their valuable time.
III.Alternatives:
- WebCEO
- SEO Elite
- Web Position
- IBP
- SEMRush
- SEOMoz Tools (http://www.seomoz.org/tools)
- CompetePro
IV.Benefits:
For Preparing Proposals -
Whenever we embark on preparing a proposal, the first and foremost important thing is to check the visibility of the website in top search engines for the target business keywords.
Manually checking the visibility of the websites for the collection of identified business keywords requires triggering the keywords one by one in top three search engine viz. Google, Yahoo and Bing. By the time we identify the keyword for which the website is not ranking it would have consumed us lot of time. The tools listed can seamlessly identify the opportunities the client has been missing so far after the input of the basic details by the SEO professional. This not only saves us time, but also provides us the details of the missing opportunities which we can capitalize to WIN projects.
For Checking the Performance of the active projects -
Present detailed view on the current performance of the website and unfolds suggestions to improve the performance from here.
For AdvertisingAxis, these tools provide a dual opportunity; not only provides assistance in creating proposals but also helps us to manage the active projects by regularly tracking and updating the performance of websites.
V. Costs:
WebCEO - $499 per License
SEOMOZ Pro Elite - $499 / Month
VI. Recommendations:
The business case recommends purchasing both the tools namely, WebCEO and SEOMOZ Pro Elite for easily gauging the performance of performances and recommend highly valuable suggestions.
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Enhance your Website Performance using Google Webmaster Tools
12:00 PM
Kamal Chandran
Google webmaster tool is a fabulous tool to lift your website at par with the standards of a Google’s expectation of how a site should be.
With the website master tool you can -
- See the number of pages existing in Google index
- Provide insights about any crawling error encounter by Google bots
- View the keywords your website is ranking for
- Understand who links to you
- & many More..
Creating a webmaster tools account is very simple and free for all.
Add your site towebmaster tool, verify the site ownership & enjoy the rocking features gifted to you to improve your website performance manifold in Google.
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Webmaster Tools
Google Buys and Penalizes a Price Comparison Site
10:46 AM
Kamal Chandran
Google tells the world, the practice of “unethical techniques” will not be entertained, even if the property is owned by Google.
Here is the piece of fact.. Google Bans Itself Again By Banning BeatThatQuote.com .
Here is the piece of fact.. Google Bans Itself Again By Banning BeatThatQuote.com .
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Check out my new blog My Site Ranks First in Google
4:38 PM
Kamal Chandran
Check out my new blog http://siteranksfirstingoogle.blogspot.com which was created to participate in an SEO contest.
The first post was made with the intention to rank for the following keyword "My Site Ranks First in Google." But the subsequent posts I made did not have the same mission in mind. Thought of posting something useful to users and segmenting it for easy navigation.
Please glance at my new blog and also subscribe to it to get the latest updates.
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my new blog for the SEO contest
Google Caffeine Improves Google's Indexing Infrastructure
3:41 PM
Kamal Chandran
Google's indexing infrastructure is supercharged with Caffeine.
Google gave a hint on Caffeine during last november and now it is LIVE to the world. “Whole new web indexing system” is how Google calls this and says Caffeine is 50 percent fresher than its last index. Caffine speeds up the process of indexing, within seconds after the content is crawled it is searchable in Google!!!!!
Both Publishers and searchers benefit from Google Caffeine. Publishers intent to get the content across to the searchers instantly is granted by Caffeine, the supercharged indexing infrastucture. Similarly the searchers desire to get fresh content is also fulfilled. Having said this please note that there is no change in the ranking algorithm here and also do not think that the crawling speed has increased.
The earlier Indexing process was like this
Google bot crawls web pages --> Process them by extracting content, anchor text, external links etc. and then determines about the kind of pages, ranking etc. and add them to the index - the query handler retrieves the data when some one queries. The crawling and indexing happens as a batch by batch process and time for making the pages LIVE is more here.
But with the launch of Caffeine the indexing process is simplified and it happens like this
Google bot crawls the page and process the web pages through the whole indexing pipeline and makes it LIVE at a quick pace.
Thanks & good luck to Google Caffeine from my side.
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